Sup d’Orangina TV Ad

Sup d’Orangina

This ad is one of my favorite one. It’s an ad for Orangina (a french soft drink). This ad campaign is organised around the theme “Sup d’Orangina”. The idea is that a school teaches to people how to shake and drink a bottle of Orangina and it makes the best Orangina drinker in the world. [...]

Dove uses real women

A few month ago I saw in the street several posters like these. Dove lauched an advertising campaign for skin products using unexpected models. In fact, the company employed real women with real figures to promote this product. These women are between 19 and 60 years old and they don’t have the stereotypal form of beauty. [...]

Advertising in the service of health

I heard about this ad last week on the radio. The famous italian photographer Olivero Toscani, well known thanks to Benetton advertising campaign, decided to launch a campaign against anorexy. This ad was published first in Italy during the fashion week to promote the brand No-L-Ita. But in France the Advertising checking office (BVP) thought it was too shocking especially [...]

Welcome World!!

This is my new weblog. It aims to show you different kinds of ads I saw on the Internet or in magazines. It could be about Fashion, food or cars but these ads must have in common their originality! I hope you will enjoy this trip in the advertising world!